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Logo design process step by step

Opublikowano dnia: 13 marca 2023

Every designer can have other strategy. It’s my main process in logo design. I wanna show you my fundamental rules. I try to explain you how much work it need to be done. It can depends on industry and company size. Step by step:

  • Research
  • Mind maps
  • Sketching ideas
  • Re-research
  • Bringing ideas to the screen
  • Testing many variants of the project
  • Test prints of our ideas


It consists primarily in the study of competition in the network in order to avoid duplication of someone else’s ideas and general orientation on the client’s activity, as well as in examining issues related to his activity. The issues will be used later as guidelines for creating mind maps.

Mind Maps

What are mind maps? It is writing out the names of various words that refer to a targeted company or are indirectly related to it. Doing so helps us spark our imagination before sketching out our ideas and makes the process easier.

mind map

Sketching ideas

Sketching a lot, until we find our best ideas to show our client. If we don’t have ideas we can use our mind maps to help us find some interesting proposals. We choose the best ones and try to experiment with it later.


Ok. We have our ideas. What next? Now we should make re-research. We need to check if someone don’t have similar idea to our sketches. Otherwise, it is worth repeating steps 2 to 4 until we achieve the expected result.

Finalization of the project

Now it’s time to bring your ideas to the screen. This can be done in several ways. We can take a picture of our idea or scan it with our scanner. Then we start drawing our ideas in a graphic design softwere for example Adobe Illustrator or Corel Draw. Next we test different variants of the project and make test prints.

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