{"id":636,"date":"2023-05-10T12:02:36","date_gmt":"2023-05-10T11:02:36","guid":{"rendered":"https:\/\/www.michalpieczynski.pl\/blog\/?p=636"},"modified":"2026-05-19T11:55:46","modified_gmt":"2026-05-19T10:55:46","slug":"proces-tworzenia-logo-krok-po-kroku","status":"publish","type":"post","link":"https:\/\/www.michalpieczynski.pl\/blog\/proces-tworzenia-logo-krok-po-kroku\/","title":{"rendered":"Proces tworzenia logo, krok po kroku"},"content":{"rendered":"\n
Tworzenie logo \u2013 proces kreatywny w skr\u00f3cie<\/h2>\n\n\n\n
Ka\u017cdy projektant mo\u017ce mie\u0107 inn\u0105 strategi\u0119 je\u017celi chodzi o proces tworzenia logo. Dobre logo to takie, kt\u00f3re zosta\u0142o zaprojektowane wed\u0142ug poni\u017cszych wskaz\u00f3wek. Przedstawiam poszczeg\u00f3lne etapy mojego procesu projektowego. Tworzenie logo mo\u017ce trwa\u0107 czasami wi\u0119cej ni\u017c tydzie\u0144. Chc\u0119 ci pokaza\u0107 moje podstawowe zasady. Tak to wygl\u0105da u mnie, krok po kroku:<\/p>\n\n\n\n
\n
Research<\/li>\n\n\n\n
Tworzenie map my\u015bli<\/li>\n\n\n\n
Rysowanie pomys\u0142\u00f3w<\/li>\n\n\n\n
Ponowny research<\/li>\n\n\n\n
Przenoszenie pomys\u0142\u00f3w na ekran<\/li>\n\n\n\n
Polega przede wszystkim na badaniu konkurencji w sieci w celu unikni\u0119cia powielania cudzych pomys\u0142\u00f3w i og\u00f3lnej orientacji na temat konkurencji klienta, a tak\u017ce na badaniu zagadnie\u0144 zwi\u0105zanych z jego dzia\u0142alno\u015bci\u0105. Zagadnienia te pos\u0142u\u017c\u0105 p\u00f3\u017aniej jako wytyczne do tworzenia map my\u015bli.<\/p>\n\n\n\n
2. Tworzenie map my\u015bli<\/h2>\n\n\n\n
Czym s\u0105 mapy my\u015bli? Jest to wypisywanie nazw r\u00f3\u017cnych s\u0142\u00f3w, kt\u00f3re odnosz\u0105 si\u0119 do nazwy firmy b\u0105d\u017a s\u0105 z ni\u0105 po\u015brednio zwi\u0105zane. Takie post\u0119powanie pomaga nam pobudzi\u0107 nasz\u0105 wyobra\u017ani\u0119 przed naszkicowaniem naszych pomys\u0142\u00f3w i u\u0142atwia ten proces.<\/p>\n\n\n\n<\/figure>\n\n\n\n
3. Szkicowanie pomys\u0142\u00f3w<\/h2>\n\n\n\n
Szkicujemy du\u017co, a\u017c znajdziemy nasze najlepsze pomys\u0142y do \u200b\u200bpokazania klientowi. Je\u015bli nie mamy pomys\u0142\u00f3w, mo\u017cemy skorzysta\u0107 z naszych map my\u015bli, kt\u00f3re pomog\u0105 nam znale\u017a\u0107 interesuj\u0105ce propozycje do narysowania czego\u015b ciekawego. Wybieramy te najlepsze i p\u00f3\u017aniej pr\u00f3bujemy z nimi eksperymentowa\u0107.<\/p>\n\n\n\n<\/figure>\n\n\n\n
4. Ponowny research<\/h2>\n\n\n\n
OK. Mamy swoje pomys\u0142y. Co nast\u0119pne? Teraz powinni\u015bmy ponownie przeprowadzi\u0107 badania. Musimy sprawdzi\u0107, czy kto\u015b nie ma podobnego pomys\u0142u do naszych szkic\u00f3w. Sprawdzamy czy nasz pomys\u0142 jest rzeczywi\u015bcie unikalny. W przeciwnym razie warto powtarza\u0107 kroki od 2 do 4, a\u017c osi\u0105gniemy oczekiwany efekt.<\/p>\n\n\n\n
5-6. Przenoszenie pomys\u0142\u00f3w na ekran oraz testowanie r\u00f3\u017cnych wariant\u00f3w projektu<\/h2>\n\n\n\n
Teraz nadszed\u0142 czas, aby przenie\u015b\u0107 swoje pomys\u0142y na ekran. Mo\u017cna to zrobi\u0107 na kilka sposob\u00f3w. Mo\u017cemy zrobi\u0107 zdj\u0119cie naszego pomys\u0142u lub zeskanowa\u0107 go naszym skanerem. Potem zaczynamy rysowa\u0107 nasze pomys\u0142y w programie graficznym, na przyk\u0142ad Adobe Illustrator lub Corel Draw. Nast\u0119pnie testujemy r\u00f3\u017cne warianty projektu. Dopasowujemy typografi\u0119 oraz kolorystyk\u0119 do naszego projektu. Metod\u0105 pr\u00f3b i b\u0142\u0119d\u00f3w. Szukamy odpowiedniej typografii tyle czasu a\u017c znajdziemy idealne dopasowanie do sygnetu projektu logo.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n
Podsumowanie<\/h2>\n\n\n\n
Tak to wygl\u0105da w du\u017cym skr\u00f3cie. Tworzenie logo jest zadaniem trudnym, dlatego nie ka\u017cdy potrafi robi\u0107 to dobrze. Niech ten post b\u0119dzie wskaz\u00f3wk\u0105 dla pocz\u0105tkuj\u0105cych grafik\u00f3w oraz dla klient\u00f3w, kt\u00f3rzy nie doceniaj\u0105 pracy grafika.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ka\u017cdy projektant mo\u017ce mie\u0107 inn\u0105 strategi\u0119 je\u017celi chodzi o proces tworzenia logo. Dobre logo to takie, kt\u00f3re zosta\u0142o zaprojektowane wed\u0142ug…<\/p>\n","protected":false},"author":1,"featured_media":844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
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