- \n
- Zapoznanie si\u0119 z briefem <\/li>\n\n\n\n
- Research <\/li>\n\n\n\n
- Tworzenie map my\u015bli <\/li>\n\n\n\n
- Szkicowanie pomys\u0142\u00f3w <\/li>\n\n\n\n
- Ponowny research <\/li>\n\n\n\n
- Przenoszenie pomys\u0142\u00f3w na ekran <\/li>\n\n\n\n
- Testowanie r\u00f3\u017cnych wariant\u00f3w projektu <\/li>\n\n\n\n
- Pokazywanie najlepszych projekt\u00f3w klientowi <\/li>\n\n\n\n
- Wybieranie najlepszej pracy wed\u0142ug klienta <\/li>\n\n\n\n
- Ewentualne poprawki do wybranej propozycji, przygotowywanie finalnych plik\u00f3w<\/li>\n<\/ul>\n\n\n\n
1. Zapoznanie si\u0119 z briefem<\/h2>\n\n\n\n
Dok\u0142adne zapoznanie si\u0119 z briefem od klienta. Analiza wymaga\u0144, kt\u00f3re stawia klient oraz zapoznanie si\u0119 z informacjami o jego firmie.<\/p>\n\n\n\n
2. Research<\/h2>\n\n\n\n
Polega przede wszystkim na badaniu konkurencji w sieci w celu unikni\u0119cia powielania cudzych pomys\u0142\u00f3w i og\u00f3lnej orientacji na temat konkurencji klienta, a tak\u017ce na badaniu zagadnie\u0144 zwi\u0105zanych z jego dzia\u0142alno\u015bci\u0105. Zagadnienia te pos\u0142u\u017c\u0105 p\u00f3\u017aniej jako wytyczne do tworzenia map my\u015bli.<\/p>\n\n\n\n
3. Tworzenie map my\u015bli<\/h2>\n\n\n\n
Czym s\u0105 mapy my\u015bli? Jest to wypisywanie nazw r\u00f3\u017cnych s\u0142\u00f3w, kt\u00f3re odnosz\u0105 si\u0119 do nazwy firmy b\u0105d\u017a s\u0105 z ni\u0105 po\u015brednio zwi\u0105zane. Takie post\u0119powanie pomaga nam pobudzi\u0107 nasz\u0105 wyobra\u017ani\u0119 przed naszkicowaniem naszych pomys\u0142\u00f3w i u\u0142atwia ten proces.<\/p>\n\n\n\n
![\"mind](\"https:\/\/ml0e0gdr4m2x.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/http:\/\/www.michalpieczynski.pl\/blog\/wp-content\/uploads\/2017\/03\/mapamysli.png\")
<\/figure>\n\n\n\n4. Szkicowanie pomys\u0142\u00f3w<\/h2>\n\n\n\n
Szkicujemy du\u017co, a\u017c znajdziemy nasze najlepsze pomys\u0142y do \u200b\u200bpokazania klientowi. Je\u015bli nie mamy pomys\u0142\u00f3w, mo\u017cemy skorzysta\u0107 z naszych map my\u015bli, kt\u00f3re pomog\u0105 nam znale\u017a\u0107 interesuj\u0105ce propozycje do narysowania czego\u015b ciekawego. Wybieramy te najlepsze i p\u00f3\u017aniej pr\u00f3bujemy z nimi eksperymentowa\u0107.<\/p>\n\n\n\n
![\"\"](\"https:\/\/ml0e0gdr4m2x.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/www.michalpieczynski.pl\/blog\/wp-content\/uploads\/2023\/05\/szkicelogo.jpg\")
<\/figure>\n\n\n\n5. Ponowny research<\/h2>\n\n\n\n
OK. Mamy swoje pomys\u0142y. Co nast\u0119pne? Teraz powinni\u015bmy ponownie przeprowadzi\u0107 badania. Musimy sprawdzi\u0107, czy kto\u015b nie ma podobnego pomys\u0142u do naszych szkic\u00f3w. Sprawdzamy czy nasz pomys\u0142 jest rzeczywi\u015bcie unikalny. W przeciwnym razie warto powtarza\u0107 kroki od 2 do 4, a\u017c osi\u0105gniemy oczekiwany efekt.<\/p>\n\n\n\n
6-7. Przenoszenie pomys\u0142\u00f3w na ekran oraz testowanie r\u00f3\u017cnych wariant\u00f3w projektu<\/h2>\n\n\n\n
Teraz nadszed\u0142 czas, aby przenie\u015b\u0107 swoje pomys\u0142y na ekran. Mo\u017cna to zrobi\u0107 na kilka sposob\u00f3w. Mo\u017cemy zrobi\u0107 zdj\u0119cie naszego pomys\u0142u lub zeskanowa\u0107 go naszym skanerem. Potem zaczynamy rysowa\u0107 nasze pomys\u0142y w programie graficznym, na przyk\u0142ad Adobe Illustrator lub Corel Draw. Nast\u0119pnie testujemy r\u00f3\u017cne warianty projektu. Dopasowujemy typografi\u0119 oraz kolorystyk\u0119 do naszego projektu. Metod\u0105 pr\u00f3b i b\u0142\u0119d\u00f3w. Szukamy odpowiedniej typografii tyle czasu a\u017c znajdziemy idealne dopasowanie do sygnetu projektu logo.<\/p>\n\n\n\n
<\/figure>\n\n\n\n
8-9-10. Finalizacja wsp\u00f3\u0142pracy z klientem<\/h2>\n\n\n\n
Klient wybiera jedn\u0105, wed\u0142ug niego najlepsz\u0105 propozycj\u0119, do kt\u00f3rej mog\u0105 by\u0107 wprowadzone poprawki, potem przygotowywane s\u0105 pliki finalne z logo.<\/p>\n\n\n\n
<\/figure>\n\n\n\n
Podsumowanie<\/h2>\n\n\n\n
Tak to wygl\u0105da w du\u017cym skr\u00f3cie. Tworzenie logo jest zadaniem trudnym, dlatego nie ka\u017cdy potrafi robi\u0107 to dobrze. Niech ten post b\u0119dzie wskaz\u00f3wk\u0105 dla pocz\u0105tkuj\u0105cych grafik\u00f3w oraz dla klient\u00f3w, kt\u00f3rzy nie doceniaj\u0105 pracy grafika.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ka\u017cdy projektant mo\u017ce mie\u0107 inn\u0105 strategi\u0119 je\u017celi chodzi o proces tworzenia logo. Dobre logo to takie, kt\u00f3re zosta\u0142o zaprojektowane wed\u0142ug…<\/p>\n","protected":false},"author":1,"featured_media":844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
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